At Planona, LLC (“Planona,” “we,” “our,” or “us”), we value your privacy and are committed to protecting the information you share with us. This Privacy Policy explains the types of personal information we collect, how we use it, who we may share it with, how long we keep it, and your rights regarding your information. By using our website (www.planona.com) or Services, you agree to this Privacy Policy. This policy applies to all Planona websites, mobile applications, and Services, including vendor marketplace listings, virtual planning services, inspirational content, communities, and other related features (collectively, the “Services”). Planona acts as a data processor for information you provide regarding other users (couples, vendors, guests) and as a data controller for information you provide to access our Services, including payment data. We are based in Atlanta, GA. For privacy questions, contact us at info@planona.com.
1. Information We Collect
We collect information to provide, maintain, and improve our Services. “Personal Information” is any information that can identify you, and the information we collect depends on your use of our Services. We collect information you voluntarily provide when creating an account, purchasing products or Services, uploading content, interacting with vendors, participating in promotions, or contacting support. The information you provide may pertain to you or others, such as your partner or guests; by sharing personal information about someone else, you confirm you have their consent.
Information you provide directly
- Contact information (name, email, postal address, phone number)
- Account information (username, password)
- Payment information (credit/debit card, bank account, billing info)
- Event details (date, location, guest count, budget, hashtag)
- Registry or planning preferences
- Uploaded content (photos, videos, comments)
- Communications with Planona, vendors, or other users
- Demographic information from surveys (optional)
- Social media or payment handles (e.g., Venmo) if connected
- Other information you choose to provide
Information collected automatically
When you visit our Website or use our Services, we may automatically collect certain information using cookies, web beacons, pixels, and similar tracking technologies to personalize your experience and analyze usage.
- Device, browser, and system information
- IP addresses and cookies or similar technologies
- Pages visited, links clicked, and time spent on our Services
- Geolocation information when enabled
- Email interaction and campaign metrics
Information from third parties
- Connected social media accounts
- Information shared by vendors, other users, or service providers
- Unaffiliated third parties (advertising networks, business partners, publicly available info)
We also collect information about how you interact with and use our Services, including commercial information related to the products or Services you purchase or consider. If you use our chat or messaging features, we may retain records of your conversations to improve customer support and the quality of our Services.
2. How We Use Your Information
We use the personal information we collect only for the purposes described in this Privacy Policy, unless you consent to other uses or applicable law allows or requires it. Your personal information may be used to:
- Maintain and manage accounts
- Provide, evaluate, and improve Services
- Develop new features, products, or offerings
- Process transactions and payments
- Communicate regarding orders, accounts, and Services
- Facilitate connections with vendors and virtual planning
- Prevent fraud and unauthorized transactions
- Analyze trends, usage, and service performance
- Enforce our Terms & Conditions
- Send marketing communications (email, SMS, promotions)
- Personalize content and advertising
- Make inferences about preferences, behaviors, and characteristics
Sensitive information is used only for necessary purposes, such as providing Services, account access, and analytics.
3. Sharing Your Information
We may share the personal information you provide, as well as information we collect about you, with certain third parties in connection with providing and improving our Services, fulfilling transactions, or as otherwise described in this Privacy Policy:
- Vendors, consultants, and service providers performing services on our behalf
- Payment processors to handle transactions securely
- Other users or vendors when authorized or directed by you
- Advertising, marketing, and analytics partners
- Government authorities, legal processes, or in connection with business transfers
- De-identified, anonymized, or aggregated information for business, educational, or research purposes
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This excludes any text messaging data you opt in to provide; such information will not be shared without your consent. Content you choose to post on public sections of our Website may be visible to others unless you use available privacy settings, like password protection, and content posted in Community features may remain visible even if you delete or deactivate your account.
4. Data Retention
We retain personal information only as long as necessary to provide Services, meet legal obligations, or enforce agreements. For example, customer support communications may be retained for up to two years.
5. Your Privacy Choices
- Access, correct, or request deletion of your Personal Information
- Opt out of marketing emails, text messages, and targeted advertising
- Restrict or manage cookies and browser tracking
- Exercise certain U.S. state privacy rights (California, etc.)
- Submit requests personally or via an authorized agent
6. U.S. State Privacy Notices
Certain U.S. states provide additional privacy rights regarding personal information collected, its use, and sharing. Residents can review and exercise these rights as applicable.
7. Security Measures
We use a combination of physical, electronic, and procedural safeguards to help protect the confidentiality and security of the information you provide to us. To secure information transmitted electronically, we use encryption so that your payment details, name, and mailing address can be accessed only by our payment processors, as applicable.
However, no method of data transmission over the Internet can be guaranteed to be completely secure. While we make every effort to protect your information, we cannot guarantee the security of any information you transmit to or from our Website, and you do so at your own risk. We recommend that you create a strong, unique password for your Planona account, keep it confidential, and always log out when finished, especially on a shared or public computer.
8. Children’s Privacy
Planona, LLC does not knowingly collect personal information from children under the age of 18, and we do not sell or share the personal information of anyone under the age of 16. If you are under 18, you are not authorized to use our Website or Services. If we discover that we have collected personal information from a child under the age of 13, we will promptly delete it. If you believe a child under 13 may have shared personal information with us, please contact us at info@planona.com.
9. Notice of Financial Incentives
From time to time, we may provide coupons, discounts, or other promotional offers, such as when you provide your email address or phone number and consent to receive marketing communications. These offers may not always be available, and the terms and value of each offer will be clearly communicated at the time it is presented. You may stop participating at any time by exercising the rights described in this Privacy Policy. Our estimate of the value of your Personal Information is based on the benefit we provide to you, calculated in good faith using the cost associated with the offer.
10. Additional Information
Changes to this Privacy Policy
We may revise this Privacy Policy from time to time. Any updates will be posted on our Website. If we make significant changes, we will notify you through the Website, Services, or by email. Where required by law, you will have the option to review and decline the changes before they take effect.
Links to third-party sites and services
Our Website and Services may include links to third-party websites or services. These third parties have their own privacy practices, and we encourage you to read their privacy policies. Planona is not responsible for the content, policies, or practices of any external sites, and inclusion of a link does not imply endorsement.
Jurisdiction and international data transfers
Planona operates from the United States. Our Website and Services are managed from the U.S. and are not intended to subject us to the laws of other countries. Your information may be stored or processed in countries where we or our service providers operate. By using our Website or Services, you agree that your data may be transferred to countries outside your residence, including the United States, which may have different data protection laws.
11. Contact Information
For questions about this Privacy Policy, contact Planona, LLC in Atlanta, GA by email at info@planona.com.
Questions about this document? Reach us at info@planona.com.